In today's building industry and economy, you want to get the most value out of what you purchase. Therefore, when you make a large investment like a roof, it becomes critically important to protect the investment through proper maintenance to ensure you get the longest possible life out of your roof system. Due to increased labor costs and environmental considerations of a roof tear-off, roof coatings are becoming a more popular option. According to the ChemQuest Group, the market for polymer-based roof coatings is estimated to be $500-$550 million, with white cool roof coatings accounting for nearly a third of this amount. With an annual growth rate of over 4% per year, roof coatings are outpacing most other conventional roofing products.